This is the first of a six-blog series that simply and in plain language explains the dangerous fallacy of Milton Friedman’s “maximize profit” business ethic. Milton Friedman’s “The Social Responsibility of Business Is to Increase Its Profits” ran in The New York Times Magazine on September 13, 1970 (“Friedman’s article”). It’s not hyperbole for us to assert this article is among the most influential business articles since 1970. Photo Credit The New York Times | innowiki.org