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FIX CAPITALISM.
FIX THE AMERICAN DREAM.™
Moving from "maximize profit" to optimize profit and the common good
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How Can You Help Restore the American Dream?
Our 501(c)(3) is on a mission to restore the American Dream. How? By fixing American capitalism. There isn’t a better economic system than capitalism, but American capitalism can and must be improved. Now.
Paul Knowlton
Nov 7, 20253 min read


The Spirit of Capitalism: Your Personal Brand
What values do you personally bring and contribute to capitalism? Maybe you were taught ‘maximize profit’ or ‘greed is good’ values were laws of nature or Divine edicts. Maybe your practical experience has helped you realize different values that work better.
On the other hand, maybe you’ve never given intentional thought to your values about capitalism but realize it’s time you do. This post will help in an easy and straight forward way.
Paul Knowlton
15 hours ago6 min read


The Spirit of Capitalism: The Scarcity We Create for Ourselves
We live in an abundant world, made otherwise through our perceptions, our culture, and our deep invisible stories. Our perception of scarcity is a self-fulfilling prophecy. Explore further the how and why of scarcity and how it's damaging to capitalism.
Paul Knowlton
Apr 107 min read


The Spirit of Capitalism: Our Silver-Bullet Solution to a Better World
Capitalism needs a new moral voice and ethic. “Greed is Good” is a moral voice and “Maximize Profit” is a moral ethic that have long been dividing and destroying us.
After more than fifty years of living with these two bad choices it’s time to recognize that, like any failed relationship, we don’t have to live with them anymore. We’re all adults; we’re free to pivot and take up with a better capitalism. We show you how.
Paul Knowlton
Apr 36 min read


When Profit Shouldn't Be the Motive, Part 3: Higher Education
The main mission of higher education should be to prepare students for productive careers that benefit them, their communities, and the country. Over the past few decades, the focus on competition and profit has hampered these beneficial outcomes through high student debt and the trend toward lower college attendance. How can the system be reformed to fulfill its mission at an affordable cost? This post provides concrete, systemic solutions to making higher education affordab
Karen Kuykendall
Mar 277 min read


Just War. Just Peace. Just Profit.
Peacemaking, as opposed to war, is not naïve idealism. It’s sound investment strategy. Investing in diplomacy, conflict prevention, reconstruction, international cooperation, and economic development produces the conditions under which markets thrive.
Think of peacemaking as being the spiritual infrastructure that makes capitalism possible.
Paul Knowlton
Mar 206 min read


Capitalism Goes to the Movies
In the spirit of the upcoming 2026 Oscars, we took a look at capitalism in the movies.
There's not enough room for all of them, but here's a small selection of standouts that masterfully show the negative and positive sides of capitalism.
Karen Kuykendall
Mar 138 min read


When Profit Shouldn't Be the Motive, Part 2: Prisons
When a private company runs a prison as a business, the ethical baseline for how inmates should be treated can easily be shuttered down on the list of priorities. If the main concern is stockholder dividends, then it's far too easy to replace the primary goal of rehabilitation with the primary goal of financial gain. A profit-driven model can then lead to negative outcomes that seriously impact the prisoners, their families, and the rest of us.
Karen Kuykendall
Mar 66 min read


Podcast With John Ray, Host of The Price and Value Journey (Part 2)
A podcast with John Ray to discuss a variety of topics of interest to business owners.
For example, one law firm's mission statement: “Build a profitable and sustainable firm so that each of us can pursue a fulfilling and satisfying life.” Both parts matter. If the business isn’t sustainable, nobody will be fulfilled. If it’s only about sustainability without fulfillment, what’s the point?
Paul Knowlton
Feb 274 min read


Podcast With John Ray, Host of The Price and Value Journey (Part 1)
A podcast with John Ray to discuss a variety of topics of interest to business owners.
For example, one law firm's mission statement: “Build a profitable and sustainable firm so that each of us can pursue a fulfilling and satisfying life.” Both parts matter. If the business isn’t sustainable, nobody will be fulfilled. If it’s only about sustainability without fulfillment, what’s the point?
Paul Knowlton
Feb 204 min read


When Profit Shouldn't Be the Motive, Part 1: The Healthcare System
Currently, the US healthcare system is the only profit-motivated healthcare system in the industrialized world. What does that mean? That’s right. We pay more than other nations and paying more doesn’t mean we get more or better care. We just pay more. Not the kind of America First ranking of which to be proud.
The good news to this long-standing economic problem is that there are solid solutions. This post introduces both the causes and solutions to why we pay more without
Karen Kuykendall
Feb 138 min read


Enlightened Bottom Line
How do you run your company to be about more than just making money? It's a problem a lot of us wrestle with.
Welcome to the growing world of enlightened business ownership and leadership where we’re working to solve this problem.
A new tool in the toolbox of enlightened business owners and leaders is the new book Enlightened Bottom Line. This book review introduces you to Enlightened and why you need it in your toolbox.
Paul Knowlton
Feb 64 min read


What the American Dream Looks Like for Gen Alpha (With Update)
Generally speaking, during most of our history America has been viewed as the land of opportunity. Likewise, our classic American Dream has been the promise that with hard work anyone can improve their livelihood and lives (subject to targeted discrimination). So why does our classic American Dream feel like it’s fading away? It depends on who you ask.
In this post we explore the Gen Alpha (2013-25) experience with the American Dream.
Paul Knowlton
Jan 309 min read


What the American Dream Looks Like for Gen Z
Generally speaking, during most of our history America has been viewed as the land of opportunity. Likewise, our classic American Dream has been the promise that with hard work anyone can improve their livelihood and lives (subject to targeted discrimination). So why does our classic American Dream feel like it’s fading away? It depends on who you ask.
In this post we explore the Gen Z (1995-2012) experience with the American Dream.
Paul Knowlton
Jan 238 min read


What the American Dream Looks Like for Gen Y/Millennials
Generally speaking, during most of our history America has been viewed as the land of opportunity. Likewise, our classic American Dream has been the promise that with hard work anyone can improve their livelihood and lives (subject to targeted discrimination). So why does our classic American Dream feel like it’s fading away? It depends on who you ask.
In this post we explore the Millennials (1980-94) experience with the American Dream.
Paul Knowlton
Jan 168 min read


What the American Dream Looks Like for Gen X
Generally speaking, during most of our history America has been viewed as the land of opportunity. Likewise, our classic American Dream has been the promise that with hard work anyone can improve their livelihood and lives (subject to targeted discrimination). So why does our classic American Dream feel like it’s fading away? It depends on who you ask.
In this post we explore the Gen X (1965-79) experience with the American Dream.
Paul Knowlton
Jan 97 min read


What the American Dream Looks Like for Boomers
Generally speaking, during most of our history America has been viewed as the land of opportunity. Likewise, our classic American Dream has been the promise that with hard work anyone can improve their livelihood and lives (subject to targeted discrimination). So why does our classic American Dream feel like it’s fading away? It depends on who you ask.
In this post we explore the Boomer (1946-64) experience with the American Dream.
Paul Knowlton
Jan 26 min read


Better Capitalism Small(er) Business Awards
Small and smaller businesses are well suited to live out values and ethics important to the owners and employees. Here we point to our inaugural class of Better Capitalism Small(er) Business Award Winners.
Karen Kuykendall
Dec 26, 20256 min read


The Gifts of the First Christmas
What did the first Christmas look like? What gifts did Mary, Joseph and others bring? You may be surprised at the deeper answers.
We're advocates of capitalism done well and know it has its proper place. During December, it should enhance the holidays instead of being at their center. There is nothing wrong with giving Christmas presents, but material gifts should never take away from the meaning of the story, nor should we spend all of our energy pursuing them during the se
Karen Kuykendall
Dec 19, 20257 min read
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